Fred DeFalco, PA

Success Partner & Coach

eXp Realty South Florida Group

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About Fred DeFalco, PA

Fred DeFalco is known as the answer man and success specialist when it comes to anything and everything pertaining to real estate. He is a highly experienced real estate strategist with 45 + years in the real estate industry, Buying, Selling, Auctions, real estate disputes, real estate careers. Whether a home for the family, relocation, corporate real estate needs, commercial, auctions, or career development, Fred is the one to call and handles all 50 states, Canada, England & Australia with his unique network within eXp Realty."

Fred represents and consults with individual and corporate buyers, sellers, agents, brokers, real estate companies, builders, and banks. He is the favorite go-to person among attorneys seeking real estate help for their clients. Fred is a specialist in bank workouts and reducing the inventory of non-performing loans. He is also an expert in alternative dispute resolution and litigation strategy in any real estate legal matters. He also can provide commercial real estate financing and consultation and real estate consulting for attorneys and their clients, especially in real estate disputes, settling estates, divorce settlements, bankruptcies, and restructurings.

Public Pricing™ LLC is revolutionizing the real estate sales process. Developed by Fred DeFalco, a real estate strategist with 43 years’ experience who is recognized as one of the most innovative real estate brokers and real estate auctioneers in the country. It is the only trademarked (non-traditional) auction-based seller and buyer collaboration sales system, which has been acclaimed as “The Perfect System”. The system focuses on the real estate offered with no specific pricing predetermined in advance. The foundation and the integrity of the Public Pricing™ System is serious sellers and educated buyers showing “interest” and then establishing a real price.

Accurate and true market value for a sale in 30 days or less is achieved by offering a property to the public regardless of price. The final selling price is determined by a jury in 30 days made up of:

1) potential prospects

2) all outside brokers

3) solicited opinions of value with a formal and incentivized Public Pricing Promotion.

The Public Pricing™ System works in any market, good and bad. Through Public Pricing™, properties sell in 30 days, more efficiently, and with less inconvenience at the right price for both buyers and sellers versus any other conventional or auction marketing system. For the Buyer, the Public Pricing™ system is the most convenient way to purchase a property and ensures you are working with the most serious and most realistic sellers. Public Pricing™ has successfully sold new homes, luxury estates, country club homes, commercial property, specialty properties, and land with great results.

Fred is quick to point out that Public Pricing™ is not a traditional auction, where buyers and sellers alike can encounter many economical pitfalls and legal issues. “This approach represents pure market value and timing determination. For hundreds of years, real estate sales have been based on what the seller and broker believe real estate is worth. The price is often based on comparable real estate, a price-per-square-foot formula, and many other subjective measures. There are too many pitfalls with these pricing mechanisms for sellers and buyers. It is a fact, that if three state-certified appraisers submit an appraisal on a property prior to a consummated sale, their values could vary by as much as 20-35 percent. If state-certified appraisers cannot agree on pre-marketing values, why should brokers and sellers even attempt pricing a property. Let the public do their job ahead of time. There is no reason why the price of a real estate asset should be set prior to obtaining the public’s opinion.” Success is sure, secured, and accelerated with Fred’s strategies.

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